Kris Wu to Become First Chinese Artist to Perform at Super Bowl Live
Tang Shihua
(Yicai Global) Jan. 29 — Chinese singer and actor Kris Wu shall work as Super Bowl LII Ambassador for NFL China and will debut at the 10-day live concerts leading up to the game in Minneapolis, According to NFL.Com.
The Minnesota Super Bowl Host Committee (MNSBHC) has confirmed that Kris will perform at Super Bowl LIVE presented by Verizon, a massive, free, ten-day fan festival leading up to Super Bowl LII.
The Chinese hearthrob’s performance is slated on February 3rd, 2018 at 4 p.m. on the VerizonUp Stage on the corner of Nicollet Mall and 8th Street in downtown Minneapolis.
This will be the first-ever Chinese artist to perform at a Super Bowl event.
Wu has a large fan base in his home country, with over 27 million followers on China’s Twitter-like Weibo platform and 5.6 million on Instagram.
He expressed his gratitude towards the NFL and Minnesota Super Bowl Host Committee for inviting him to the live festivities, “I look forward to participating in Tencent’s coverage and sharing my gameday experience with fans around the world,” the artist added.
Wu’s performance and Super Bowl LII experience will be covered and broadcast in China by Tencent Sports, the exclusive live digital streaming media partner of the NFL in China.
To attract a young audience and extend its fan base in China, the NFL has been working with Tencent, China’s largest social media, to provide live coverage of the game to China’s football fans, with over 1.3 million average weekly viewers tuning in to watch live NFL games during the 2017 regular season, according to NFL.Com.
