Retail is moving into visual QR codes to give clients a great shopping experience
Those ubiquitous black and white squares pasted on retail products, walls and in stores may look a bit underwhelming, but if used with a rich marketing strategy they can serve as one of the best marketing tools ever. Similarly, visual QR codes help people to increase their marketing sales, engage customers, and drive traffic to web landing pages.
Customized visual QR codes get 30% more scans than regular ones. Looking forward to have the best visual QR codes on your products? Why not try our free visual QR code generator.
As the use of smartphones is increasing globally, so is the probability of reaching and interacting with consumers through their use. A recent survey shows that around 84% of China’s total population are smartphone users.
Retailers Moving into Visual QR codes
For most retailers, a visual QR code is the only tool that fills the gap between online and in-store channels; if employed effectively. The one big reason why retailers are moving into customized visual QR codes is they have the ability to add related images or a brand logo within the traditional QR code using several color pallets. This allows brand owners to utilize enough creativity to employ it as a distinctive marketing tool.
Not long ago, retailers had in-store displays and windows to keep track of apparel ideas. So if a buyer notices an eye-catching product in a shop but cannot get into the store, a quick scan of a a QR code allows the most convenient shopping experience during lunch, on a quick break, or on the train ride home.
The Future of QR codes in Retail
Visual QR codes already play a part as a marketing tool for most brand owners and business marketers as smartphones have become the dominant means for accessing the internet. We can expect to see them more often in the near future.
Also, if you have not yet decided to use visual QR codes to promote your brand, feel free to use our visual QR code generator without cost.
Take a look at www.qrcode-zebra.com
